Taboola is a platform that enables the advertising and creation of leads for businesses through marketing content. Taboola has advertising space on the leading content sites around the world and so it exposes the surfers on these sites to marketing articles that may interest them.
Taboola was founded in 2007 by Adam Singolda. The startup was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola, so far has raised a total of $160 million in funding in a few rounds.
It has done so far 5 acquisitions, with the last one , they acquired Outbrain for $850 million.
It has a valuation in a the range of $1 billion to $10 billion as of June 2016.
A company that wants to advertise itself through Taboola should first and foremost take care of high-level content that fits the platform. It is advisable to publish an article in a journalistic style, with a headline that will attract only the relevant target audience.
A good article can brand the company or service in the best way and make the reader leave near the end of the reading. It is important to make sure that the article you have published can contain a form for receiving leads and accumulating data on readers for re-marketing purposes. It is serving over 300 billion recommendations to over 1 billion unique visitors every month.